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THE NORTH FACE - ACTIVE / STREET DESIGN OUTERWEAR
Designed a performance Jaida line for TNF Active, blending buttery-soft comfort with durability. Led innovation projects including 3D retail experiences, AI-generated storytelling for the Remade campaign, and a custom gear system for Iditarod explorer Jody Potts.
:format(webp)/avatars/d0396b5a-e55a-48eb-9f5a-afbf9ace07a1.jpeg "MK Avatar")
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:format(webp)/avatars/d0396b5a-e55a-48eb-9f5a-afbf9ace07a1.jpeg "MK Avatar")
THE NORTH FACE - ACTIVE / STREET DESIGN OUTERWEAR
Designed a performance Jaida line for TNF Active, blending buttery-soft comfort with durability. Led innovation projects including 3D retail experiences, AI-generated storytelling for the Remade campaign, and a custom gear system for Iditarod explorer Jody Potts.