For german fashion brand Colors Clothing, kaumstudios created a new Online Shop. On top of the clean & straight forward shopping experience, each model can be turned around 360° by simply hovering your mouse over the desired product. Based on the brands name „Colors“, the site features a main color navigation bar, allowing users to explore different colorways of their favorite Pieces. Each registered customer gets a HEX code as user ID, playfully introducing them to the brands loyalty program.