ChatGPT: Mari is a wine-cocktail blend of mate, wine, and elderflower. A distinctive brand identity with eye-catching packaging and promotional materials was created, featuring a llama symbolizing its South American and European roots. Over two years, the flavor range expanded, marketing materials were developed, and social media was managed to boost brand awareness and sales.

Credits

Copywriter:

Katrin Bichler

Graphic Designer:

Katrin Bichler

Designer:

Katrin Bichler

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