To evolve 10XBETA’s brand from a product design studio to a med-tech leader, we created a bold identity reflecting its innovative vision. The visual language aimed to attract startup talent and family investment offices. Using the logo’s base shapes, we crafted a geometric library and vibrant color palette symbolizing product development stages. I developed a flexible brand system with templates for Google Suite, Figma, and Miro, supported by clear guidelines and interactive workshops.