Pitched Rocket Farm on "Beneath the Surface," a cinematic, documentary-style content series revealing the people, process, and passion behind each restaurant. As producer and photographer, I built the full creative concept and deliverables: a 3-5 minute mini-documentary, unlimited still photography, and 2-3 vertical edits for Reels and TikTok per location. This project showcases my ability to conceive, pitch, and structure a full-service content offering for a brand.