Webby-Winning Trailers

Traditionally edited trailers for Prime Video’s films and series weren’t engaging TikTok audiences. After digging into how users engage on the platform, I tested a story driven script that put viewers into the shoes of the main character. Audience response led to the format being scaled across a team of writers and editors to support hundreds of launches. These “Plot Pitches” earned a Webby Award for Best Social Video Series.