:format(webp)/creative-work-portfolio-project-files/233970/2cbc8c03707047db8df229c23e67b4e7.png)
Experiential Production
Coachella x Instagram – AR Creator House
For Meta’s Creator House at Coachella 2022, I was brought on as a creator and led the creative direction for an AR filter that aligned with the activation’s retro tech theme. Inspired by Y2K aesthetics, the effect featured timed pop-up windows, shifting textures, and zooms to highlight outfits and festival vibes. Built in just one week, it encouraged Reels creation and elevated the interactive experience on-site.
:format(webp)/avatars/E0436B33-9416-4304-BEC2-050F2360D11A.jpg "JJ Avatar")
:format(webp)/creative-work-portfolio-project-files/234405/fd630f71b0f54128af84bc2f1c55b5fe.png)
:no_upscale():format(webp)/creative-work-portfolio-project-files/233985/04ac0152b6cc4e30a3f819d42f038fb6.mp4)
:no_upscale():format(webp)/creative-work-portfolio-project-files/234407/280111e2898d4825aad08deeedd13a20.mp4)
:format(webp)/avatars/E0436B33-9416-4304-BEC2-050F2360D11A.jpg "JJ Avatar")
Experiential Production
Coachella x Instagram – AR Creator House
For Meta’s Creator House at Coachella 2022, I was brought on as a creator and led the creative direction for an AR filter that aligned with the activation’s retro tech theme. Inspired by Y2K aesthetics, the effect featured timed pop-up windows, shifting textures, and zooms to highlight outfits and festival vibes. Built in just one week, it encouraged Reels creation and elevated the interactive experience on-site.