Coachella x Instagram – AR Creator House

For Meta’s Creator House at Coachella 2022, I was brought on as a creator and led the creative direction for an AR filter that aligned with the activation’s retro tech theme. Inspired by Y2K aesthetics, the effect featured timed pop-up windows, shifting textures, and zooms to highlight outfits and festival vibes. Built in just one week, it encouraged Reels creation and elevated the interactive experience on-site.