Ley - Artist Campaign for Visual Identiy

Led the full creative direction for emerging artist Ley's visual identity, developing a visual universe from the ground up that positioned him as a larger-than-life figure across every platform. Within 4 months: 1M+ views, 8,233% increase in monthly listeners (600 → 50K), and 10K+ new followers — not from a single viral moment, but from a universe audiences kept coming back to.