Campaign
Ley - Artist Campaign for Visual Identiy
Led the full creative direction for emerging artist Ley's visual identity, developing a visual universe from the ground up that positioned him as a larger-than-life figure across every platform. Within 4 months: 1M+ views, 8,233% increase in monthly listeners (600 → 50K), and 10K+ new followers — not from a single viral moment, but from a universe audiences kept coming back to.
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:format(webp)/avatars/BC1177E1-B36C-473C-A2AC-98EA5D38AC2C.jpg "JP Avatar")
Campaign
Ley - Artist Campaign for Visual Identiy
Led the full creative direction for emerging artist Ley's visual identity, developing a visual universe from the ground up that positioned him as a larger-than-life figure across every platform. Within 4 months: 1M+ views, 8,233% increase in monthly listeners (600 → 50K), and 10K+ new followers — not from a single viral moment, but from a universe audiences kept coming back to.