We set out to create a visual identity that communicates the diversity within hip hop: the various sounds and styles that make it up, and the energy that drives the sound. This tactile, hand-done look gives a nod to that tradition, while also creating distinction from other music competition shows in the market.

With hip-hop reaching 50 years, it’s important to us to highlight its diversity and evolution.

Credits

Art Director:

Jonathan Fouabi

Graphic Designer:

Jonathan Fouabi

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