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Campaign
Campaign | BET Hip Hop Awards 2020
Graffiti is a building block of hip hop, and has long been a visual language of freedom. Most recently, this language has been a vehicle for the voice of protestors calling for unity & equality; seen on picket signs, walls, and disrupting the status quo of capitalism on downtown storefronts. This is the energy of youth and immediacy I sampled from as AD of the BET HHA20 campaign. Art Direction | Jonathan Fouabi Creative Direction | Michael Williams Graphic Design | Jay Ross
:format(webp)/avatars/75F0EC83-8AC6-476A-A2B9-FB3136D99129.jpg "JF Avatar")
:no_upscale():format(webp)/creative-work-portfolio-project-files/298552/9d102ac571c74ee7a0c7e8703d1aa9aa.mp4)
:format(webp)/creative-work-portfolio-project-files/298519/aa0a1eb62c7445ddb7e0a34961ae429e.jpg)
:format(webp)/creative-work-portfolio-project-files/298526/6109d83ebad2417cac0ab2310923a6b6.jpg)
:format(webp)/avatars/75F0EC83-8AC6-476A-A2B9-FB3136D99129.jpg "JF Avatar")
Campaign
Campaign | BET Hip Hop Awards 2020
Graffiti is a building block of hip hop, and has long been a visual language of freedom. Most recently, this language has been a vehicle for the voice of protestors calling for unity & equality; seen on picket signs, walls, and disrupting the status quo of capitalism on downtown storefronts. This is the energy of youth and immediacy I sampled from as AD of the BET HHA20 campaign. Art Direction | Jonathan Fouabi Creative Direction | Michael Williams Graphic Design | Jay Ross