NICHE STREET REBRAND SHOOT

NICHE STREET REBRAND SHOOT Led a full brand repositioning for Niche Street, evolving it from a bag-focused brand into a lifestyle-driven streetwear label. Defined the creative direction, developed new products, directed campaign shoots, and launched a limited-edition collection across organic and paid channels. The launch sold out within one week and established a new creative benchmark that lowered CPA and improved performance across future campaigns.