Lead Copywriter - Parcel Technologies

Created and managed content (blogs, product descriptions, emails) aligned with brand goals. Implemented a copy strategy, boosting engagement by 20% with SEO best practices. Collaborated with marketing and design for cohesive campaigns. Optimized SEO with tools like Google Analytics, improving keyword ranking by 15%. Used analytics to refine copy, raising click-through rates by 25%. Developed a style guide, reusable copy library, and collaborated with product teams to enhance customer engagement.