Campaign
In 2020, after a major music takedown hit streamers, Soundstripe launched a free Twitch extension to offer royalty-free music. In 2021, they followed up with Twitch Pro, adding custom playlists, curated selections, and shuffle. To promote the launch, the in-house team produced a live-action promo, new graphics, and a landing page. The rollout on Product Hunt earned praise from streamers.
Campaign
In 2020, after a major music takedown hit streamers, Soundstripe launched a free Twitch extension to offer royalty-free music. In 2021, they followed up with Twitch Pro, adding custom playlists, curated selections, and shuffle. To promote the launch, the in-house team produced a live-action promo, new graphics, and a landing page. The rollout on Product Hunt earned praise from streamers.