For About A Boy, I developed an artist brand book that highlighted a visual next step for Äyanna to connect with listeners through relatability & vulnerability. For the rollout I worked on numerous pieces including project style guide, video treatments for each song, branding, cover arts (EP & singles), tracklist, marketing ideas, moodboards, vetting videographers & photographers for the project, overseeing edits, lyrics & title cards for each visual, social banners, social posts & cutdowns.