:format(webp)/creative-work-portfolio-project-files/249507/fc125f45dc0746d9b0c496ed5f98c2a2.jpg)
:format(webp)/creative-work-portfolio-project-files/249507/d2d1dd3857314ab9a4b5f10883486c7f.jpg)
:format(webp)/creative-work-portfolio-project-files/249507/1198582b70cc46e5af25916247d0b87c.jpg)
:format(webp)/creative-work-portfolio-project-files/249507/4d7b350d64bf41ad9069a77ba452d731.jpg)
:format(webp)/creative-work-portfolio-project-files/249507/c68c6344dba546cebd9bd1e55e71761a.jpg)
Campaign
"Men of NY" Materialists Campaign
Playing with the themes of the film and the transactional nature of dating culture in New York, Smuggler and Isle of Any built a platform menofny.com where prospects could list themselves and their attributes (actual height, turn ons, icks etc) on the “market” to ‘find out their worth’ An algorithm and stock ticker then ranked their stock LIVE, launching first at the New York Stock Exchange then on live sites around the city. As featured in The New York Times.
:format(webp)/avatars/3FBEC83F-C830-4199-B046-BDA5AB62D53B.jpg "JY Avatar")
:format(webp)/creative-work-portfolio-project-files/34854/735c80ce1444424cb2662484c21a5b4d.jpg)
:format(webp)/creative-work-portfolio-project-files/197665/b7bb7320811745779c02c3fe066fa8b5.jpg)
:format(webp)/creative-work-portfolio-project-files/48509/de72aecaf4164655b971ff73d767526a.jpg)
:format(webp)/avatars/3FBEC83F-C830-4199-B046-BDA5AB62D53B.jpg "JY Avatar")
Campaign
"Men of NY" Materialists Campaign
Playing with the themes of the film and the transactional nature of dating culture in New York, Smuggler and Isle of Any built a platform menofny.com where prospects could list themselves and their attributes (actual height, turn ons, icks etc) on the “market” to ‘find out their worth’ An algorithm and stock ticker then ranked their stock LIVE, launching first at the New York Stock Exchange then on live sites around the city. As featured in The New York Times.