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Branding

Jennifer Jade Lim — Strategy & Branding

Jennifer Jade Lim is a Korean-American artist and designer based in Long Beach, CA. Her work explores her identity as a Korean woman living in America and a desire to express herself beyond expected cultural boundaries. She gravitates towards ideas that symbolize a deeper truth resembling a primal connection, such as images of the sea, life in rural Korea, Tibetan monks, haenyeo (Korean women divers), and calligraphy.