J&J Cactus Co. — Brand Strategy & Identity

J&J Cactus and Succulent A Family Company officially began in 2024 as a fun experiment, inspired by a lifelong love of gardening passed down through generations in my family. Growing up around my grandfather's garden, I developed a passion for cacti, succulents, and native plants. Trading and selling these plants became the natural next step, allowing me to share my knowledge with others.