Y,IWO zine #7 Steve Stong Cepello Poster Design

This was a double sided poster design paying homage to the great bodybuilder and artist Steve “Strong” Cepello. This was a project I got asked to concept for the Yeah, I Work Out’s 7th installment of their zine for the summer line of clothing using designs from Steve’s archive. Steve back in the 70’s and 80’s would hand draw all of his magazine and catalog ads which are such amazing pieces of work on their own. I pitched the idea of paying homage to that with making a hand drawn advert.