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Campaign
THE FASHION DROP. REIMAGINED, AGAIN. For Season 2 of adidas Originals x Alexander Wang, we took cues from cycling, rave—and NYC dealers. A chatbot became the plug. Text to order. Set delivery. No store. No line. No drop—just a deal.
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:format(webp)/creative-work-portfolio-project-files/328863/885897ea33944396bd2ed39e42ebd19c.png)
:format(webp)/creative-work-portfolio-project-files/328863/4464495e9d5e483ea9db81902e11a1fe.png)
Campaign
THE FASHION DROP. REIMAGINED, AGAIN. For Season 2 of adidas Originals x Alexander Wang, we took cues from cycling, rave—and NYC dealers. A chatbot became the plug. Text to order. Set delivery. No store. No line. No drop—just a deal.