Campaign
We Gave the World an Original...
A GLOBAL RELAUNCH WITH A THOUSAND STORIES TO TELL. In FW23, adidas Originals relaunched its icons—Superstar, Gazelle, Samba—not as products, but as proof. “We Gave the World an Original. You Gave Us a Thousand Back.” reframed the Trefoil as a symbol shaped by culture. Three films, three directors, one idea: Originality doesn’t end with the brand. It begins with the people who wear it.
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:format(webp)/creative-work-portfolio-project-files/328828/91bf53309ac847ceb860750e7a910808.png)
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:format(webp)/avatars/486a1dc7-ec4a-481b-852d-69f4906e25e8.jpeg "JB Avatar")
Campaign
We Gave the World an Original...
A GLOBAL RELAUNCH WITH A THOUSAND STORIES TO TELL. In FW23, adidas Originals relaunched its icons—Superstar, Gazelle, Samba—not as products, but as proof. “We Gave the World an Original. You Gave Us a Thousand Back.” reframed the Trefoil as a symbol shaped by culture. Three films, three directors, one idea: Originality doesn’t end with the brand. It begins with the people who wear it.