We Gave the World an Original...

A GLOBAL RELAUNCH WITH A THOUSAND STORIES TO TELL. In FW23, adidas Originals relaunched its icons—Superstar, Gazelle, Samba—not as products, but as proof. “We Gave the World an Original. You Gave Us a Thousand Back.” reframed the Trefoil as a symbol shaped by culture. Three films, three directors, one idea: Originality doesn’t end with the brand. It begins with the people who wear it.