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Campaign
adidas | Original Is Never Finished
THE MOST OVERDONE SONG. DONE AGAIN. A generation’s been told if it’s been done, don’t do it again. So we took My Way—and did it ours. Four films. Each remixing what came before. Every frame pulling from art, film, culture—then flipping it forward. Not where you take it from. Where you take it to.
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:no_upscale():format(webp)/creative-work-portfolio-project-files/328769/815e30ff4f16408cb28a6890d41e192f.mov)
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:format(webp)/avatars/486a1dc7-ec4a-481b-852d-69f4906e25e8.jpeg "JB Avatar")
Campaign
adidas | Original Is Never Finished
THE MOST OVERDONE SONG. DONE AGAIN. A generation’s been told if it’s been done, don’t do it again. So we took My Way—and did it ours. Four films. Each remixing what came before. Every frame pulling from art, film, culture—then flipping it forward. Not where you take it from. Where you take it to.