Stupid Cancer

IF YOU WON’T CHECK YOURSELF, TRY CHECKING SOMEONE ELSE. 60–69% aren’t up to date on cancer screenings. So we flipped the ask. Enter The Cancer Sutra—a playful, subversive guide inspired by the Kama Sutra, turning screening into something shared. Couples checked each other. Artists added new “positions.” No lecture. Just another good reason to get closer.

Credits

Creative Director:

Jeph & Hunter

More from Jeph & Hunter

Volkswagen | "The Great Invitation: Drivers Wanted"

Creative Director

adidas Basketball Ch.1: Remember the Why

Creative Director

We Gave the World an Original...

Creative Director