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Clients
Stupid Cancer
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The Cancer Sutra | Stupid Cancer
Campaign · 1 Credit
IF YOU WON’T CHECK YOURSELF, TRY CHECKING SOMEONE ELSE. 60–69% aren’t up to date on cancer screenings. So we flipped the ask. Enter The Cancer Sutra—a playful, subversive guide inspired by the Kama Sutra, turning screening into something shared. Couples checked each other. Artists added new “positions.” No lecture. Just another good reason to get closer.
Clients
Stupid Cancer