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adidas | “Hey Jude”

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Adidas

TURNING A CHANT INTO A NATIONAL ANTHEM. England knew the pattern—hope rising, heartbreak following. So we brought together Jude Bellingham and Hey Jude—a chant already echoing in the stands. What started as scattered voices became a shared signal. From terraces to timelines, a nation found its voice again.

adidas | “Hey Jude” | NOVA