Marc Jacobs | Marc Jacobs Is on Prince St. | “Newspaper”

THE REOPENING THAT BECAME A SIGHTING. A reopening doesn’t carry momentum—so we made it a moment. When Marc Jacobs returned to Prince Street, we turned the storefront into a stage. Six platforms put him on display—Marc Jacobs, outside Marc Jacobs. The reopening wasn’t announced. It was spotted. Sightings became films. A newspaper blurred fact and fiction. And a store became something people came to see.