Adidas

UNLEASHING THE NBA’S BIGGEST ANT-AGONIST. adidas Basketball was chasing a Nike-dominated league. Following the conversation would only widen the gap. Enter Anthony Edwards—joyful, unfiltered, impossible to ignore. We turned his attitude into a rallying cry: Believe That. Then we “Ant-agonized” the calendar—dropping content into culture as it happened. Albums. Fashion weeks. Playoffs. Over 30 preactive pieces later, we didn’t follow the conversation—we caused it.

Credits

Creative Director:

Jeph & Hunter

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