adidas Originals x Oasis | "Original Forever"

SOME COLLABORATIONS HAPPEN ONLINE. THIS ONE HAPPENED ON TOUR. When Oasis reunited, every brand ran toward the moment. We didn’t. Instead of making a campaign about the tour, we became part of it—bringing the band back as they always were: in Three Stripes. The Live ’25 collection wasn’t merch posing as fashion, but fashion designed as merch. Worn on stage. In the crowd. Across 41 shows, it sold out globally—proving the best collaborations don’t chase culture. They join it.