Brand Direction, Campaigns & PR - Irvetta Swim

Built the full brand identity and creative direction for Irvetta Swim, a sustainable luxury swimwear brand. Led all branding, visual language, campaign direction, and digital marketing from launch through to editorial press. Secured coverage in Harper's Bazaar, Tatler, Emirates Woman, Citizen Femme, and Marie Claire. Directed global campaigns, content calendars, and website launches across multiple sales channels.