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Campaign

EASTPAK - A RESIST’R CASE

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Eastpak

Eastpak’s “A “Resist’r Case campaign is a clever nod to action thrillers like Ronin and Pulp Fiction. It tells the story of two guys tasked with delivering a suitcase from point A to B. Naturally, things go sideways. The suitcase. It’s tossed, scraped, dropped, and dragged through it all—never missing a beat. More than just a bag, it feels like a reliable sidekick, built for the kind of chaos life throws your way. Built to resist.