Temecula Valley Balloon & Wine Fest 2025

As Talent Buyer, Creative Director, Lead Producer, and Line Producer for the 2025 Temecula Valley Balloon & Wine Festival, I shaped the festival’s artistic identity, booked and negotiated all talent, guided brand and creative direction, and oversaw end-to-end production. I also led the charge on building seven key sponsor spaces, most notably the Dive Bar activation, while managing budgets, logistics, vendors, and onsite execution.