As Talent Buyer, Creative Director, Lead Producer, and Line Producer for the 2025 Temecula Valley Balloon & Wine Festival, I shaped the festival’s artistic identity, booked and negotiated all talent, guided brand and creative direction, and oversaw end-to-end production. I also led the charge on building seven key sponsor spaces, most notably the Dive Bar activation, while managing budgets, logistics, vendors, and onsite execution.

Credits

Creative Director:

Jaxson Power

Experiential Producer:

Jaxson Power

Line Producer:

Jaxson Power

Art Director:

Lyelca Rodrigues

Creative Director:

Lyelca Rodrigues

Graphic Designer:

Lyelca Rodrigues

More from Jaxson Power

Mice (Topi) | Short Film

Director, Producer, Writer

Crabs in a Bucket | Narrative Short

1st AD, Producer, Writer

Temecula Valley Balloon & Wine Fest 2025

Creative Director, Experiential Producer, Line Producer