Creative Director & Lead Producer for Wonderfront. Curated festival lineups and negotiated talent deals for 70+ acts including Anderson .Paak and Khruangbin. Shaped the festival’s brand and led creative marketing driving 40k+ tickets sold and its first sellouts. Oversaw stage builds, tight-timeline logistics, and $5M+ budgets. Managed 30+ activation/media staff and delivered 30+ sponsor builds for brands like Pacifico and Sierra Nevada.

Credits

Creative Director:

Jaxson Power

Experiential Producer:

Jaxson Power

Event Producer:

Jaxson Power

Art Director:

Lyelca Rodrigues

Creative Director:

Lyelca Rodrigues

Graphic Designer:

Lyelca Rodrigues

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