Wonderfront Music Festival (2024 & 2025 Editions)

Creative Director & Lead Producer for Wonderfront. Curated festival lineups and negotiated talent deals for 70+ acts including Anderson .Paak and Khruangbin. Shaped the festival’s brand and led creative marketing driving 40k+ tickets sold and its first sellouts. Oversaw stage builds, tight-timeline logistics, and $5M+ budgets. Managed 30+ activation/media staff and delivered 30+ sponsor builds for brands like Pacifico and Sierra Nevada.