Def Jam Recordings

Universal Music Group

Collaborated with Universal Music at ComplexCon to celebrate 35 years of Def Jam's artists including Eminem, Mary J. Blige, Dr. Dre, Snoop Dogg and more by designing and installing 'wild posting' style ads around the entire floor of the Long Beach Convention Center. This street art styled installation promoted playlists and albums using QR codes for fans to interact with at the convention.

Credits

Art Director:

Jacob Cooper

Creative Producer:

Jacob Cooper

Production Manager:

Jacob Cooper

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