citizenM hotels

To celebrate the opening of citizenM’s downtown LA hotel, Ride or Cry spotlighted the city’s unsung heroes. Partnering with KesselsKramer and photographer Corinne Schiavone, we captured 52 inspiring locals using an iconic LA Polaroid casting format. The portraits anchored a multi-channel campaign, displayed in hotel windows and amplified across video, digital, and social platforms.

Credits

Art Director:

Jacob Cooper

Creative Director:

Jacob Cooper

Production Coordinator:

Jacob Cooper

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