A dog-friendly, fully branded product innovation research event that set to answer the question of the next big thing in calming and beneficial pet treats. The event itself was branded, and a sample brand, Anxious Paws Pet Co., was used to test new treat concepts and gauge consumer interest and approval. A simple primary color palette, hand-drawn elements, and relatable iconography created a casual, friendly environment that felt approachable for even the most anxious pets and participants.

Credits

Art Director:

Jackie Houle

Graphic Designer:

Jackie Houle

Illustrator:

Jackie Houle

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