My client, eNOugh, set out to build the worlds first AI-powered protection badge that keeps women safe when walking alone at night. I suggested creating a hero video as the main social media campaign asset, designed in a way that would tell their story and maximise engagement. In the first month, I watched the video skyrocket: • 𝟭𝟳𝟳,𝟴𝟬𝟱 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝘀 𝗿𝗲𝗮𝗰𝗵𝗲𝗱 𝗼𝗿𝗴𝗮𝗻𝗶𝗰𝗮𝗹𝗹𝘆 • 𝗔𝗻 +𝟭𝟯𝟮% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝘀 • 𝟮𝟱𝟳,𝟰𝟮𝟰 𝗼𝗿𝗴𝗮𝗻𝗶𝗰 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀