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Experiential Production

Levi’s x McLaren Takeover at F1 Austin

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Complex Networks

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McLaren

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Levi's

Creative Strategy for LEVI’S x MCLAREN Collab activating at F1 Austin: The experience featured a DRS zone–Denim Recreation Station–where guests got to customize their Levi’s, creating one-of-a-kind pieces that perfectly encapsulated the fusion of racing and fashion.