We Belong | Artemis

The idea for this project came to me as Mahsa Amini's murder became an essential catalyst to protests throughout Iran, and with Sephora's dedication to diversity I utilized this opportunity to pitch a project so dear to me as a first generation Iranian- American; a segment on Iranian Women in power rather than victim. I pitched to my incredible CD and video team leader, who helped me scout our talent, which ended up being none other than the now CEO of Sephora America's, Artemis Patrick.