PAPER PLANES X SET THE BAR CYPHER + SPRING CAPSULE LAUNCH CAMPAIGN

Paper Planes x Roc Nation: Rooftop Cypher Series We fused fashion and culture with a rooftop rap cypher featuring Roc Nation’s rising stars, styled in Paper Planes’ Spring collection. Honoring hip hop’s roots while pushing style forward, the campaign blended live performance, personal origin stories, and city-to-city visuals—all wrapped in one bold, fly rollout.