ROC NATION

As Sr. Creative Director at Roc Nation, I built the label’s first in-house creative team, led strategy for 16+ artists, and launched major campaigns like Rooftop Cypher and Puma x Roc Nation. I drove a 26% cut in rush costs, grew social by 3.5M+, and led initiatives that generated $200K+ in marketing revenue.

Credits

Creative Director:

Taya Simmons

Director:

Taya Simmons

Producer:

Taya Simmons

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