ROC NATION SENIOR CREATIVE DIRECTOR X STRATEGIST

As Sr. Creative Director at Roc Nation, I built the label’s first in-house creative team, led strategy for 16+ artists, and launched major campaigns like Rooftop Cypher and Puma x Roc Nation. I drove a 26% cut in rush costs, grew social by 3.5M+, and led initiatives that generated $200K+ in marketing revenue.