PLESUR TREiN Brand Launch

For PLESUR TREiN, Gabriella led the creative direction and production of the brand’s campaign launch, defining the visual identity across e-commerce and editorial assets. She played a key role in determining the photography approach for product imagery, ensuring consistency between brand storytelling and commercial functionality. Through world-building that integrated set design, styling, and mood development, she helped establish a cohesive visual framework for the collection’s market debut.