Icon (monogram) for 1017 ALYX 9SM [2025]

The circular icon is inspired by the musical aspect of the brand and symbolizes emotions and the cyclical nature of the creative process. It reflects one of the brand’s core qualities — the drive to unite creativity beyond fashion. This is not just a symbol but a representation of the brand’s philosophy, where creativity is expressed through the fusion of different art forms, cultural interactions, and the discovery of new horizons.