Campaign
OUI the people Fragrance World Campaign
Rooted in Caribbean ritual and inspired by founder Karen’s lived experience, scent becomes the connective tissue across the campaign, revealing how women hold who they were, who they are, and who they are becoming all at once.
:format(webp)/thumbnails/9c757f74c71441ddbe7826715ba657c91346487.0000000.jpg)
:no_upscale():format(webp)/creative-work-portfolio-project-files/340213/79a1511a9e93463998b0d31a22386d2c.mp4)
:format(webp)/thumbnails/d9030278f0a8463e9ecc9ad24e6a458d1313964.0000000.jpg)
Campaign
OUI the people Fragrance World Campaign
Rooted in Caribbean ritual and inspired by founder Karen’s lived experience, scent becomes the connective tissue across the campaign, revealing how women hold who they were, who they are, and who they are becoming all at once.