lululemon x John Summit Run

Tasked with building the visual world for lululemon’s most hyped experience of the year, we brought rave energy to a NYC run. Hosted by lululemon and led by John Summit, runners ran the length of the High Line with the Vessel as the final destination. But the run was just the entry point. At the finish, Summit flipped straight into DJ mode, carrying that same energy into a set inside one of the most unexpected venues in the city. Spots were gone in under an hour.