MPG was working on redesigning its identity and needed a new logo animation to go with it. Their main inspiration was “cool video game HUDs” and their visual references had influences ranging from classic sci-fi UIs to Leonardo DaVinci’s blueprints. I tried to play with a much-more-linear-than-usual style, using the main shapes in the logo and the negative space to drive the transitions between different stages: Loading, HUD Formation, Target Location, Acquisition and final Logo Formation