Branding
MPG _Logo Animation
MPG was working on redesigning its identity and needed a new logo animation to go with it. Their main inspiration was “cool video game HUDs” and their visual references had influences ranging from classic sci-fi UIs to Leonardo DaVinci’s blueprints. I tried to play with a much-more-linear-than-usual style, using the main shapes in the logo and the negative space to drive the transitions between different stages: Loading, HUD Formation, Target Location, Acquisition and final Logo Formation
:format(webp)/avatars/557a30e0-e766-4271-a7e6-64cd5f49da0a.jpeg "E Avatar")
:format(webp)/creative-work-portfolio-project-files/306780/0891ccc85f6e4c0d929e75d0b6728203.png)
:no_upscale():format(webp)/creative-work-portfolio-project-files/306784/b924815674e44d51b5f9e3f79ce0e1a4.mp4)
:no_upscale():format(webp)/creative-work-portfolio-project-files/301043/db75c776196c447782c7f3ce819d6b79.mp4)
:format(webp)/avatars/557a30e0-e766-4271-a7e6-64cd5f49da0a.jpeg "EP Avatar")
Branding
MPG _Logo Animation
MPG was working on redesigning its identity and needed a new logo animation to go with it. Their main inspiration was “cool video game HUDs” and their visual references had influences ranging from classic sci-fi UIs to Leonardo DaVinci’s blueprints. I tried to play with a much-more-linear-than-usual style, using the main shapes in the logo and the negative space to drive the transitions between different stages: Loading, HUD Formation, Target Location, Acquisition and final Logo Formation