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Branding
Midori Matcha Concept
This project explores brand-building through a contemporary reinterpretation of traditional matcha culture. The visual identity centres on freshness, ritual, and clarity, combining a restrained colour palette with bold graphic elements and tactile packaging details. Across packaging, digital assets, and environmental applications, the system is designed to feel cohesive and approachable while maintaining a strong sense of character and cultural reference. Self -Initiated.
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Branding
Midori Matcha Concept
This project explores brand-building through a contemporary reinterpretation of traditional matcha culture. The visual identity centres on freshness, ritual, and clarity, combining a restrained colour palette with bold graphic elements and tactile packaging details. Across packaging, digital assets, and environmental applications, the system is designed to feel cohesive and approachable while maintaining a strong sense of character and cultural reference. Self -Initiated.