In celebration of April Fools Day, travel engine, KAYAK, had a few ideas in mind. Working closely with KAYAK’s in-house creative team, everyone’s favorite seat on a stick, the Instant Window Seat, came to life. Inspired by the now well referenced visuals and tone of 90’s infomercials, I researched, designed and developed the art direction and branding of the Instant Window Seat world; web-landing page, motion graphic informercial and static Instagram posts.