Documented Fenty Beauty’s NYC “Gloss Bomb Shop” activation powered by Shopify. This activation was an immersive, RSVP only pop up celebrating the brand’s cult favorite Gloss Bomb collection. The experience featured product installations, interactive rooms designed for social content, exclusive gifting moments, and the launch of the limited edition “Grape Splash” shade. Captured the energy of the event through a mix of experiential, branded, and candid imagery.